OPEN SOURCE ERP CRM SOFTWARE
Customer relationship management (CRM) is a term that refers to
practices, strategies and technologies that companies use to manage and analyse
customer interactions and data throughout the customer lifecycle, with the goal
of improving business relationships with customers, assisting in customer
retention and driving sales growth. CRM systems are designed to compile
information on customers across different channels -- or points of contact
between the customer and the company -- which could include the company's
website, telephone, live chat, direct mail, marketing materials and social
media. CRM systems can also give customer-facing staff detailed information on
customers' personal information, purchase history, buying preferences and
concerns.
CRM
consolidates customer information and documents into a single CRM database so
business users can more easily access and manage it. The other main functions
of this software include recording various customer interactions (over email,
phone calls, social media or other channels, depending on system capabilities), automating various
workflow processes such as tasks, calendars and alerts, and giving managers the
ability to track performance and productivity based on information logged
within the system.
Common features of CRM include:
1.Marketing
automation: CRM tools with marketing automation capabilities can
automate repetitive tasks to enhance marketing efforts to customers at
different points in the lifecycle
2.Sales
force automation: It is meant to prevent duplicate efforts between a
salesperson and a customer. A CRM system can help achieve this by automatically
tracking all contact and follow-ups between both sides.
3.Contact
centre automation: Designed to reduce tedious aspects of a contact
center agent's job, contact center automation might include
pre-recorded audio that assists in customer problem-solving and information
dissemination. Various software tools that integrate with the agent's desktop
tools can handle customer requests to cut down the time of calls and simplify
customer service processes.
4.Geolocation technology, or
location-based services: Some CRM systems include technology that can create
geographic marketing campaigns based on customers' physical locations,
sometimes integrating with popular location-based GPS apps. Geo location technology
can also be used as a networking or contact management tool in order to find
sales prospects based on location.
Open
source CRM programs make source code available to the public,
allowing companies to make alterations with no cost to the company employing
it. Open source CRM systems also allow the addition and customization of data
links to social media channels, assisting companies looking to
improve social CRM practices. For anything related CRM contact O2b
Technologies and leave all worries related to CRM on us.
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